Product
Designer
Product Designer
I'm Joanna — a freelance digital product designer with 7+ years of broad experience. As a problem solver and strategist, I thrive on turning complex challenges into clear, effective solutions.
Most recently at Maltese iGaming software company SB.Software. Previously, at DesignAllies — a holistic product design studio. Formerly, I was one of the designers at it.integro(Microsoft Partner). Currently based in Wrocław and available for remote-friendly work.
About
Over 9 years of hands-on experience, I'm a digital product designer who advocates for no-code solutions.
I believe in working smart, and constantly seek to automate tasks to boost productivity while maintaining quality. I excel at diagnosing problems and devising effective solutions, supporting and enhancing team efforts with my resourcefulness. My broad expertise allows me to see the big picture and easily navigate through complexities to find the best way forward. I worked across multiple product squads solving complex problems in the financial and web3 industries and many more!
Over the years I’ve worked with industries in e-commerce, fintech, crypto, NGOs and FMCG. From early-stage startups, to listed companies.
Experience
Freelance Self-employed
Head of Design & Product Designer
July 2016 – today
Realization for:
iGaming industry, FMCG and beyond: Cosmo Group (Neonail, Mylaq, Neo Make up), Lech Pils, Imperial Tobacco, Dorato, Kompania Piwowarska (Pilsner Urquell, Książęce, Kozel 2017-2020), Peroni Brewery (2022), Kinderkraft & Baby Tiger brands (e-commerce), Compay, IT Integro (Microsoft Partner) and others.
Crypto start-ups such as: pieces.market, TiltUp, CG Capital, Releaf, EAAS.global, CryptoPR, LuckyBlock and more;
Personal project: I run an online shop to attain comprehensive knowledge about Shopify-based stores, aiming to explore its various facets beyond design.
Design Allies & 25 Wat Ltd.
Product Designer
Nov 2022 – Apr 2024
I was a UI/UX designer for a leading heavy equipment rental company in the USA, using Atomic Design for a system with 2000+ elements (NDA). I streamlined UX/UI audit processes for the team and created over 20 illustrations for a rebranded software house, as well as 10 illustrations and 30 icons for a Finnish booking provider. I conducted a UX/UI audit and revamped a Shopify store for a medical supplements company operating in 9 European markets. Additionally, I designed and implemented a website in Webflow for a film studio. Throughout these projects, I collaborated in mid to large scrum teams with designers, developers, and project managers using Jira.
ccFound Ltd.
Head of design & UI designer
Apr 2021 – Sep 2022
I designed branding, the brand's look and feel, illustrated NFTs, and supervised design projects while setting up and managing the graphic design team. I analyzed customer needs and translated them into user flows, wireframes, hi-fi/lo-fi mock-ups, and prototypes to create intuitive user experiences. Additionally, I oversaw all design stages from concept to final handoff to developers, mapped out marketing campaign strategies with the team, and collaborated with stakeholders and developers. I co-worked with the marketing team on an ICO campaign, successfully completing a $1 million round, and utilized the Material UI React component library throughout the process.
IT.integro Ltd. (Microsoft Partner)
Graphic/UI Designer
09.2020 – 04.2021
I have implemented landing pages using WordPress. I have also created and designed presentations, visualised data, designed mailings, e-books and social media posts. Additionally, I have been involved in video production and post-production, including simple animations using After Effects and Premiere Pro.
Tools I use
Education
Skills
Hobby
