Launching MVP

ccFound is a desktop and mobile app where experts and knowledge seekers can connect. The app offers features such as courses, translations, content reporting, a legal system, a marketplace, and its own currency. Let's dive into the details.

Industry

Blockchain, Crypto

Client

ccFound

Time-scope

1,5 year

Role

Branding, UI/UX designer, illustrations, animations

Background

ccFound is a decentralized social media platform based on knowledge monetization and wisdom sharing.

Operating on blockchain technology, it empowers users to control their content and privacy. With a community-driven approach, it fosters learning, collaboration, and rewards valuable contributions.

Project brief

Brand creation, development, and execution of the portal’s UI.

My Role

In my role as Head of Design/UI Designer, I provided brand visual identity, NFT illustrations, together with timely and high-quality design projects. Leading and guiding a graphic design team, I collaborated closely on marketing strategies and brand development in order to maintain a consistent standard of quality.

My role ranged from conceptualization to implementation, working closely with a wide variety of teams across the organization. Furthermore, I worked with Piotr — co-founder and CEO to define and implement his personal brand in cooperation with a content and brand manager.

I used those tools, but it was a means to an end. Creativity and strategic excellence start with understanding project requirements and blending them with design thinking and best practices.

Branding

Set the brand apart among similar cryptocurrency projects. My aim was to overcome the technological barrier by making the brand and platform more user-friendly. I created the explainer video, designed and implemented landing pages, and created all branding related materials, including social media content.

Additionally, I co-worked with the marketing team on the ICO campaign, successfully completing the last $1 million round with the beta product.

Explainer Video

I crafted the core concept of ccFound’s motion design in the brand book by establishing a clear hierarchy of text, colours, and graphic elements. This foundation allowed me to create a visual system that truly reflects ccFound’s brand values—authenticity, boldness, approachability, and ease of engagement.

Watch the explainer video to see it in action!

Design system

I collaborated as one of two designers on the design system and UI for the entire ccFound portal.

While some UX elements were provided, I was responsible for creating the portal’s UI and designing landing pages for marketing from scratch.

I translated customer needs into user flows, wireframes, and prototypes, creating intuitive user experiences. I managed all design stages, from concept to handoff to the developer, and worked closely with stakeholders and developers.

See my work from the ground up, leading to the final UI.

Before & After

I have streamlined the signing up process.

Simplicity: The "after" view reduces fields, making registration faster and less intimidating.
Visual Appeal: Testimonials and ratings in the "after" view enhance credibility and attractiveness. Social proof in the ‘after’ view makes the product trusted.

Final UI

I designed views such as the UI for the marketplace and community interaction, among other things, focusing on vibrant, user-friendly interfaces.

My work included optimizing the payment process, creating course listings and integrating features such as Q&A, user rankings and product recognition. The goal was to increase user engagement, course signups and conversions.

Reporting content or profile

ccFound is a platform that values freedom of expression, but some content or users may be flagged as inappropriate or illegal. Such reports will be reviewed by the legal team. Here’s a simple guide on how to report content.

Conclusion

Every decision, from creating the design system to brand development, was carefully considered to ensure that the end result is not only aesthetically pleasing but also functional, intuitive, and conversion-focused. Trusted by the community in the ICO campaign, the successful completion of the latest $1 million round with a working beta product was immensely rewarding.

Ready to elevate your project with a tailored design solution? Let’s connect, hello@joannarybak.com and see how I can help you achieve your goals.

An excellent and proactive UI designer - interface optimizations made by her multiplied the conversions from landingpages, attracted users more effectively and for longer, additionally, after her interventions, the CTR indicators from display campaigns always went up. Mega fast at work, mega accurate, with great tips and suggestions. gold and not a co-worker.

Aleksander Grudziński

Head of Digital Marketing | Growth Marketing